My Story
"What I was looking for for myself, I created for everyone – FUELAB: when health and pleasure meet in a cup"
The road to FUELAB
Over the past 14 years of an active lifestyle in London, UK, and later in the warm climate of Bulgaria, I constantly felt my muscles suffering from a lack of fluids in the body.
Despite regular training and running, I often got muscle cramps, especially after heavy exercise. I felt like I wasn't recovering fast enough, and my lack of hydration was affecting my overall confidence and performance.
Even though I wanted to drink more water, in my busy life I often failed to create a habit of regular intake. This constant struggle with lack of hydration showed me that I needed a product that combined functionality and pleasure , without feeling like another pill to take and an annoying obligation.
Travels and discoveries in Asia
Having traveled to Asia several times, mainly Thailand and Singapore, I encountered something new – the idea of recovery through taste. In tropical regions, especially with coconut water and natural extracts, I discovered the power of nature, combining hydration and energy in one.
The idea of creating something that combined this natural effect with magnesium and electrolytes became the foundation of FUELAB. It was my vision for a premium product that would not only restore my body, but also make hydration an enjoyable experience.
The birth of FUELAB
Inspiration
I came home with new inspiration and confidence to create a solution that would help not only me, but anyone with a dynamic daily life.
Formulation
With FUELAB, I combined the flavors of tropical fruits and the power of electrolytes, creating a product that is both beneficial and a pleasure for the senses.
Oh My Glow Tropical Collagen Blend
To the FUELAB portfolio, I decided to add more important complementary products to my wellness journey. The Collagen Blend with Peptides Type 1 and 3 with Vitamin C is not just a drink for me – it is a rejuvenating elixir created with care for the appearance and inner health.
It is an essential ingredient for maintaining:
- Skin elasticity
- Hair health
- Bone and joint health
The base of coconut water, peach and inulin offers additional antioxidants and relaxing properties, making it ideal for overall recovery.
Oh My Matcha Ceremonial Ritual Blend
Ceremonial Matcha inspired by Japanese tea traditions is my answer to the need for a sustainable and natural energy boost. When you combine matcha with L-theanine and superfoods like spirulina and bamboo extract, you get not only stamina and focus, but also a sense of calm and concentration.
A drink that charges you without overwhelming you, ideal for maintaining energy throughout the day, regulating weight due to its antioxidants, and maintaining skin elasticity and a healthy complexion.
My Mission
My mission is clear – to show people that wellness is not just a trend, but a personal choice. For me, FUELAB is a solution that not only heals the body, but also enriches the soul.
This is a community of people who understand what it's like to struggle with a lack of hydration, wake up with muscle cramps, or feel like your body isn't getting the energy it needs.
For me, FUELAB is not just a brand – it is my answer to my own needs and the desire to share the solution with everyone who shares similar challenges.
FUELAB was created with you in mind
For those who love to exercise but sometimes feel exhausted after a workout, for those who find inspiration in Pilates, spinning or running,
For athletes
Ideal for recovery before or after intense workouts, preventing muscle cramps and maintaining hydration.
For wellness exercise practitioners
Supports the balance, flexibility and inner peace necessary for a successful Pilates practice.
For people with special dietary needs
Suitable for keto, vegan and vegetarian dieters, as well as people with diabetes or caffeine sensitivity.
Part of something
bigger
bigger
It doesn't matter if you're in the gym, in the studio, or on the beach - when you connect with FUELAB, know that you're not just a consumer - but part of a larger mission that goes beyond hydration and energy.
Every cup is a step towards your daily recovery, better self-esteem and balance. By joining our community, you contribute to spreading the idea of a conscious and balanced lifestyle.
Each FUELAB product is created with attention to detail, the quality of the ingredients, and the overall experience it offers.
Be the best version of yourself!
"I created FUELAB as a solution to a problem I was experiencing personally.
Today I am proud to share this decision with all of you and see how it changes your lives for the better."
Keti Traycheva Founder & CEO, FUELAB